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Aaron Ruell

Los Angeles, US

Aaron Ruell is a Los Angeles-based commercial director recognized for bone-dry comedy, performance-focused storytelling, and meticulous art direction.

comedyheartfeltdialogue-performancestorytellingvisual-tabletopplayful-comedicconversational-authenticdeadpanabsurdistrestrained
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Production company & representation
Sanctuary Films
Production company · US · verification date unavailable
Holiday Films
Production company · CA, US · verified Jul 2026
Holiday Films
Production company · Toronto · verification date unavailable
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Recent press & creds
Recognized at Cannes
Cannes Lions · award
Recognized at AICP Show
AICP · award
In the Raw Strips It Back in Bold Reset
LBB · 2026 · press
Selected clients
Coca-ColaIn The RawMastercard

Bio & background

Aaron Ruell is a Los Angeles-based commercial director recognized for bone-dry comedy, performance-focused storytelling, and meticulous art direction. His background as an actor—most famously as Kip in Napoleon Dynamite—informs his approach:

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Full credentials

Awards
  • Recognized at Cannes
    Cannes Lions
  • Recognized at AICP Show
    AICP
Press
  • In the Raw Strips It Back in Bold Reset
    LBB · 2026
  • 6 creative campaigns to know about today
    AdAge · 2026
  • Who Needs Pants? Sugar Brand Unzips Workplace Nudity
    Muse by Clio · 2026
  • Cheekily Satirical Sweetener Ads
    Trend Hunter · 2026
  • Aaron Ruell and Malin Ingrid Johansson Join The Corner Shop
    LBB · 2026
  • Director Aaron Ruell Joins Little Minx
    Reel 360 · 2025
  • Directors to Watch
    AdAge
  • Aaron Ruell on bringing Dynamite to lockdown
    SHOTS