Adriano Falconi is an Italian director and cinematographer who studied cinema, photography, and fine arts, rose through the camera department in Italy and Europe, and relocated to the United States in 2000. His Adidas “Get Them Dirty” campaign placed him on Boards Magazine’s list of 20 new directors to watch. Brand credits cited across trade coverage include HP, Converse, NHTSA, Bauli, Puma, Tesla, Fiat, Infiniti, Jägermeister, MasterCard, Orange, Leroy Merlin, Samsung, McDonald’s, FDJ, La Poste, UGF, Volkswagen, and Adidas, with agency partners such as DDB, BBDO, BETC, Havas, McCann, Leo Burnett, Publicis, and Stern. He directed Oscar winner Jeremy Irons in an FAO PSA for McCann Erickson and wrote/directed the Trevor Project–linked short Thomas (2021), which collected Hollywood Gold, IdieX, Halfilm, IndieFEST, and Global Shorts honors. His 2016 spec “Night Projections” follows a Tesla Model S through downtown Los Angeles with practical colored-light projections and SUSPECT VFX. Coverage frames the work as visceral, character-driven storytelling built on artful casting and cinematography that is both beautiful and immediate. He is currently on the Sparks Productions roster in North America.