Aidan Zamiri is a Glasgow-born, Los Angeles-based director and photographer working with Object & Animal (US/UK), working across music, fashion, and commercial film. Trade coverage frames a culture-facing voice moving between snappy pop imagery and controlled chaos, anchored by a long Charli xcx collaboration spanning music videos, fashion films, and brand work. His highest-profile ad credit is poppi’s Super Bowl 2026 spot “Make It Poppi” / “Vibes Thing” (Mirimar / Object & Animal), featuring Charli xcx and Rachel Sennott and tracked as a nationally aired Big Game commercial. In 2025 he wrote and directed Cash App’s Timothée Chalamet short—an absurdist comedy about buying “weird veg”—which drew a Best Color Grading win. Object & Animal also attributes Balenciaga’s Skiwear Collection and an i-D/esdeekid project to him. Parallel work includes Charli XCX’s “360” and “Guess” (with Billie Eilish), Billie Eilish’s “Birds of a Feather,” 2026 Charli films (“Camera,” “Rock Music,” “Wink Wink”), and the A24 feature The Moment (2026), a mockumentary he wrote and directed. Craft press cites specific lighting setups and shooting on film; commercial signals center on Super Bowl scale, celebrity performance, music-driven and fashion-forward aesthetics, and playful narrative comedy.