Alessandro Pacciani is an Italian commercial director specializing in automotive advertising.
Alessandro Pacciani is an Italian commercial director specializing in automotive advertising. His campaigns for Lamborghini, Porsche, BMW, Mercedes-AMG, Audi, Acura, Toyota, Nissan, Jaguar, Abarth, Honda, NAPA, and Ferrari combine in-camera stunt driving with CGI-forward launch films. Standouts include Lamborghini Revuelto's "From Now On" (Spain, Platige VFX); Porsche "Shaped by Performance," which pioneered FPV cinematography in a commercial and won Best Commercial Film at the International Motor Film Awards; Acura NSX "Beginnings" (Best Commercial Film, International Motor Film / London Motor Film Festival); BMW M4 "Factory"; Mercedes-AMG "C63 Getaway"; and 2025 Nissan work including Rogue "Not Built For Easy," shot entirely in-camera with real stunts and zero AI. A design, animation, and VFX background underpins his blend of digital technology and high-octane cinematic storytelling. Other credits include Porsche Mission R, Toyota "Vroom," Audi "Bred for Track," Abarth "Wasteland" (Best Sound, London Motor Film Festival), and BMW's Valentino Rossi VR46 film. Awards also include a UNESCO Award plus New York Advertising Awards and AICP mentions. He is repped by JOJX in the US and signed with Armoury (London) in February 2026.
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