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Antoine Bardou-Jacquet

Antoine Bardou-Jacquet is a multi-award-winning director represented globally by Partizan and co-founder of the French design studio H5 in Paris.

automotiveaction-sportstechvisual-tabletopcomedydocu-stylemusic-drivenprovocative-cinematicrestrained-professionalabsurdist
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Production company & representation
Partizan
Production company · US, UK, FR · verified Jul 2026
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Recent press & creds
Les Lions de Cannes 2006 – Honda Segment
Cannes Lions · 2006 · award
Honda 'Cog' – Most Awarded Commercial in Advertising History
Partizan · 2003 · award
Les Lions de Cannes 2003 – Honda Segment
Cannes Lions · 2003 · award
Selected clients
AdobeAlpineAudibleCanal+Coca-ColaHondaKiaMetaNFLOakley

Bio & background

Antoine Bardou-Jacquet is a multi-award-winning director represented globally by Partizan and co-founder of the French design studio H5 in Paris. He gained worldwide recognition with Honda Accord's 'Cog' (2003), a Rube Goldberg masterpiece requiring four months of pre-production, four days of filming, and over 100 takes with 1.6mm precision—widely regarded as the most awarded commercial in advertising history. His portfolio spans automotive spectacle for Honda, Toyota, Nissan, Peugeot, Renault, Kia, and Alpine; VFX-driven storytelling for Adobe's first Creative Cloud spot 'Fantastic Voyage,' Coca-Cola x Marvel 'The Heroes,' and Saudi Tourism Authority's Dune-inspired 'This Land is Calling' with Rodeo FX; and action-driven POV work including the 2026 Super Bowl debut for Oakley x Meta featuring Marshawn Lynch, Spike Lee, and IShowSpeed via Mother Los Angeles. Additional clients include Audible, Canal+, NFL, Monoprix, Visa, and Funding Circle. He directed the 2014 SXSW-selected feature 'Moonwalkers' and pioneered typography integration in music videos for Alex Gopher and Air. His H5 studio created the Oscar-winning short 'Logorama.' Bardou-Jacquet's work combines precision mechanical effects, VFX supervision, graphic design heritage, and character-driven comedy across two decades of high-profile commercial campaigns.

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Full credentials

Awards
  • Les Lions de Cannes 2006 – Honda Segment
    Cannes Lions · 2006
  • Honda 'Cog' – Most Awarded Commercial in Advertising History
    Partizan · 2003
  • Les Lions de Cannes 2003 – Honda Segment
    Cannes Lions · 2003
Feature Film 'Moonwalkers' Selected at SXSW
South by Southwest · 2014
  • H5 Studio – Oscar-Winning Short 'Logorama'
    Academy Awards
  • Press
    • Oakley x Meta Super Bowl Debut Coverage
      Witness Me · 2026
    • Oakley Meta 'Athletic Intelligence is Here' Super Bowl Spot
      Shots · 2026
    • Audible 'Zen Commute' Campaign Coverage
      SHOOT · 2025
    • ADDICTED Series Podcast Episode #5 Guest Interview
      ADDICTED Series · 2025
    • Saudi Tourism Authority 'This Land is Calling' Dune-Style Epic
      LBB · 2024
    • Coca-Cola x Marvel 'The Heroes' Collaboration
      LBB · 2024
    • Monoprix 'Humanity's First Queue' Campaign
      LBB · 2019
    • Funding Circle 'Go Further' Superman-Inspired Spot
      LBB · 2018
    • NFL 'Super Bowl Baby Legends'
      LBB · 2017
    • Adobe 'Fantastic Voyage' First Creative Cloud Commercial
      LBB
    • Canal+ 'Kitchen' Masterchef Analogy
      LBB
    • Toyota 'Born From Invincible' Brand Journey
      LBB
    • Canal+ 'The Secret of Wakany' Fantasy Series Parody
      LBB