Ariela Dorf is a Brazilian commercial director focused on intimate, observational commercial storytelling. Her signature film is Baby Dove’s “Under Pressure,” a portrayal of postpartum motherhood developed with Postpartum Support International framing; it was shortlisted for D&AD Best Direction and recognized at Ciclope Latino. For AIDES’ 40th-anniversary film (agency STRIKE/Paris, produced by VOIR), she directed mirror-facing portraits of people aging with HIV with a Brenda Lee needle-drop; the film earned three Clio Bronzes, further festival shortlists, a Vimeo Staff Pick, and a SHOTS craft feature. Brand work includes Samsung’s “As One”/“You and AI as One,” a multi-film Volkswagen collaboration with BBDO Paris spanning the human-centered “Parents” campaign and driver-assist spots “Lane Assist” and “Area View” (Cannes Lions Film Automotive shortlist), Kellogg’s, Buchanan’s “Mundial,” Olympikus “Ultraleve,” Adidas × Farm “Passinho,” and Farm branded dance films including “O Coração é o Norte.” Roster materials also credit Vivo, Facebook, and Fundación de Ayuda a La Ancianidad’s “We Call It Love.” She is working with Believe Media (USA/UK), VOIR Pictures (France), Love Pictures Company (Brazil), and Primo Content (Mexico/Argentina/Spain).