Beatrice Pegard is a French-Australian director working with RadicalMedia (US), The Sweetshop (Australia/New Zealand), Zauberberg and La\Pac (Europe), and Hobby (Nordics). Her commercial work spans Toyota Corolla, IKEA, Nike, American Express, Visa, Lidl, DoorDash, H&M, and NAB, with recent campaigns including NAB's March 2026 Home Lending platform "Your Partner at Every Stage" via TBWA Australia and The Sweetshop. Known for bold, character-driven storytelling blending humor, vivid color, and surrealism, Pegard directs heightened yet emotionally accessible worlds grounded in pop culture and nostalgia. Her signature approach combines exuberant art direction, choreography, and seamless CG integration. In music videos, she has collaborated with Grizzly Bear, M. Ward, Parcels, and Cats on Trees; her 2017 "Mourning Sound" video starring Clémence Poésy garnered over one million views and press coverage in Rolling Stone and Vogue for its feminist subversion of the male gaze. Holding a PhD in Political and Environmental Sciences, Pegard advocates sustainable production practices, providing green toolkits and on-set guidance. She has earned recognition from Ciclope, Berlin Music Video Awards, the British Film Institute, and 1.4 Awards nominations, and served as a SHOTS Awards judge in 2022.