C Prinz is a self-taught filmmaker and multidisciplinary artist represented globally by SMUGGLER, known for choreography-driven work that blends visceral emotionality with immersive world-building.
C Prinz is a self-taught filmmaker and multidisciplinary artist represented globally by SMUGGLER, known for choreography-driven work that blends visceral emotionality with immersive world-building. Drawing from a background in dance, design, and choreography, she has directed campaigns for Apple ("Shot on iPhone - Save the Music" featuring Wren Evans, shot entirely on iPhone 16 Pro), Nike (global "Renaissance" campaign exploring women's fitness, "A Feel For Every You," Y2K Global Campaign), On ("Dream Together" featuring Zendaya), Instagram ("Reels on TV" for Special US using custom-built film techniques), Samsung (Galaxy S25 Edge with Doechii via BBH USA), Hennessy ("More Is Made By The Many" with Droga5), 1664 ("The Masterpiece"), Givenchy ("L'interdit Thrill Hunters"), YSL, and Spotify. Her music video for Doechii's "Crazy" won a 1.4 Gold Award, CICLOPE Trophy, and UKMVA for Best Choreography while being banned on YouTube. She creative directed Doechii's Grammy performance and School of Hip Hop sets at Glastonbury and Roskilde. As movement director and live camera director for Charli XCX's BRAT era, she shaped Grammy performances, Times Square activations, and music videos including "360" and "Guess" featuring Billie Eilish. Her short film "God Is Good" starring Tony-nominated Jeremy Pope premiered at Tate Modern and was acquired by The Criterion Collection. Named to Ad Age's Creative 100: Directors Who Stole the Show (2025).
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