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Dan Opsal

Dan Opsal is an Emmy-nominated director and sketch writer rostered at Hungry Man across its US, UK, and Brazil lists.

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Production company & representation
Hungry Man
Production company · US, UK, BR · verified Jul 2026
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Recent press & creds
Primetime Emmy nomination (1 Primetime Emmy nomination; 4 nominations total)
IMDb / Primetime Emmy Awards · award
Award-winning web series Sugarboy (writer/director/producer)
Hungry Man roster bio · award
Dan Opsal wrote a first-person essay for Shots on directing his first Super Bowl commercial
Hungry Man · 2026 · press
Selected clients
State FarmRitz CrackersTargetLay’sMountain DewSalesforceGEICONetflixIntelCapital One

Bio & background

Dan Opsal is an Emmy-nominated director and sketch writer rostered at Hungry Man across its US, UK, and Brazil lists. He directed pre-taped sketches on Late Night with Jimmy Fallon and The Tonight Show Starring Jimmy Fallon (roughly 2011–2017) before shifting that craft into comedy advertising. His Super Bowl LX work includes State Farm’s musical-comedy spot “Stop Livin’ on a Prayer” (TMA/Chicago) with Danny McBride, Keegan-Michael Key, Hailee Steinfeld, KATSEYE, and Jon Bon Jovi; Ritz Crackers’ “RITZ Island” for The Martin Agency with Jon Hamm, Bowen Yang, and Scarlett Johansson; and co-direction with Andrew Lane on Lay’s “The Most Epic Watch Party.” He detailed the State Farm debut in a February 2026 Shots first-person essay on animatic prep and performance comedy. Other evidenced spots include Mountain Dew Baja Beach, Salesforce “Now everyone’s an Einstein,” Dick’s Sporting Goods holiday, e.l.f. “Many Trick Pony,” Target’s Stranger Things Season 5/1987-archive campaign, GEICO “Drewdunnit,” Freshpet, Yorkshire Tea, EZ Cater, Grammarly, Wendy’s, and an earlier CareerBuilder Super Bowl entry; roster copy also cites Netflix, Intel, and Capital One. Sketch roots include the award-linked web series Sugarboy. A first feature is in development with Hungry Man’s long-form division.

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Full credentials

Awards
  • Primetime Emmy nomination (1 Primetime Emmy nomination; 4 nominations total)
    IMDb / Primetime Emmy Awards
  • Award-winning web series Sugarboy (writer/director/producer)
    Hungry Man roster bio
Press
  • Dan Opsal wrote a first-person essay for Shots on directing his first Super Bowl commercial
Hungry Man · 2026
  • Dan Opsal people profile (Emmy-nominated sketch writer/director; GEICO, Intel, Netflix)
    LBB
  • A Super Bowl debut: one director’s Big Game story (first-person essay on State Farm “Stop Livin’ on a Prayer”)
    Shots · 2026
  • State Farm “Livin’ on a Prayer” Super Bowl LX ad
    LBB · 2026
  • State Farm Bon Jovi Super Bowl LX commercial
    LBB · 2026
  • State Farm uses “Livin’ on a Prayer” parody in Big Game ad
    Reel360 · 2026
  • Hating takes a holiday in Ritz’s star-studded Super Bowl LX ad
    Campaign Live · 2026
  • Ritz Super Bowl LX commercial with Jon Hamm, Bowen Yang, Scarlett Johansson
    LBB · 2026
  • Ritz Super Bowl 60 commercial teaser with Bowen Yang
    USA Today Ad Meter · 2026
  • Ritz to take Big Game again at Super Bowl 2026
    LBB · 2025
  • Target mined ’80s archives for Stranger Things S5 campaign
    Ad Age · 2025
  • Rebuilding 1987 Target for the Stranger Things Universe
    LBB · 2025