Daniel Lundh is a Swedish commercial director known for his observational comedy, character-driven storytelling, and meticulous attention to casting. His work blends bold art direction—honed during his time at design collective SNASK—with authentically observed performances elevated by improvisation on set. Lundh's short film *People in Cars* earned a Vimeo Staff Pick, screened at festivals in Sweden and Portugal, and aired on national television in both countries; he is currently developing it into a series. His comedy writing includes sketches made into a show for Swedish Radio and a TV pilot. In advertising, Lundh has directed campaigns for McDonald's, Oscar Mayer (turning homes into delis for Deli Fresh), Tesco (Whoosh urban cowboys), H&M, Adidas, IKEA, Volvo, Google Pixel, Liquid Death (CLIO Gold), and Bloom & Wild. He won a Gullblyanten in Norway for Jarlsberg and served as a jury member for the shots Awards EMEA 2023. working with Epoch Films (US, signed September 2024), Spy Films (Canada), Heritage (Ireland, signed March 2025), Bleck (Norway), and Gesas Management (Switzerland/DACH), Lundh emphasizes in-camera craft and timeless visuals while embracing AI for production tasks.