Donald Glover wrote, directed, and starred in Bose’s 2023 QuietComfort Ultra Headphones campaign “Sound Is Power,” a 60-second film produced by Doomsday Entertainment with creative from his studio Gilga.
Donald Glover wrote, directed, and starred in Bose’s 2023 QuietComfort Ultra Headphones campaign “Sound Is Power,” a 60-second film produced by Doomsday Entertainment with creative from his studio Gilga. Covered by LBB (18 October 2023), the spot follows him through a rapid-fire run of creative problems—film set, recording studio, orange grove, and the build-out of a multimedia studio on his farm—using immersive sound and the product as the path to clarity while he prepares a return to music. A Shorty Awards entry also documents the self-written, self-directed brand film. Beyond Bose, trade, iSpot, and roster sources do not establish a broader advertiser client list under his direction. Glover’s wider directing work includes creator, writer, executive producer, and Emmy-winning director of FX’s Atlanta (Outstanding Directing for a Comedy Series), plus creator/EP credits on Swarm and Mr. & Mrs. Smith. For commercial matching, the evidenced lane is celebrity-led, music-adjacent tech branded content with trailing-camera, behind-the-scenes docu energy. He is represented in the US by Doomsday Entertainment, with Gilga as his in-house creative engine on the Bose job.
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