Duncan Loudon is a London-based director, photographer, and editor working with Somesuch in the US and UK. His commercial work spans high-profile fashion and sportswear campaigns including Asos's 'Inspired By' platform (2024, featuring The Streets soundtrack), which earned an Ad of the Day from The Drum and a Creative Circle award for colorist Connor Coolbear. He has directed for Adidas Originals x Humanrace by Pharrell, Puma x Skepta's 'Revolution x Reinvention' RS-X launch blending live action and VFX with DOP Oliver Ford, On Running, Patta x 8SZN, and Haig Club whisky. His recent work includes socials direction and cinematography for Nike's 'RIP THE SCRIPT' World Cup 2026 campaign. As a prolific music video director, Loudon co-directed Skepta's 'Bullet from a Gun' with the artist and helmed videos for Jeshi, MorMor, and Mike WiLL Made-It featuring Lil Yachty and Lil Wayne, earning multiple UK Music Video Awards honors. His editorial photography includes portrait projects for The Face x Burberry, Dazed, and CRACK magazine, plus campaign stills for McQ and Puma. Loudon also directed the short film SWEAT starring Julia Davis. His work is characterized by propulsive energy, emotional storytelling, and deep engagement with youth culture, streetwear, and progressive music scenes.