Ethan & Tom are a London-based directing duo known for technical fluency, authentic casting, and experimental aesthetics rooted in UK music video culture. Represented globally by Partizan, they have directed work for NSPCC, Toyota, The North Face, Puma, Candy Crush, and Gorillas, alongside music content for Coldplay, Fred Again, PinkPantheress, Wu-Lu, and tendai. Their 2026 NSPCC 'Shift Ctrl' campaign—a 60-second film shot on 35mm by BAFTA-nominated cinematographer Nick Morris—ran in cinemas and across VOD and social platforms, featuring an original score by Johnny Jewel and a PinkPantheress track. Earlier commercial highlights include Toyota 'My Way' (2022), built on inventive stock-footage editing, and a CGI-heavy Candy Crush spot (2024) that marked their first foray into comedy. They won the UKMVA 2022 Best Hip Hop/Grime/Rap Video – Newcomer award for Wu-Lu 'Ten', a self-produced project shot with close collaborators on minimal budget. The duo emphasize immersive brand research, improvisational on-set decision-making, and multi-format distribution thinking, describing themselves as collaborative learners open to new tools and techniques while maintaining a problem-solving mindset.