Filip Nilsson is a Swedish commercial director who spent roughly 24 years at Forsman & Bodenfors, earning a 2010 Ad Age Creativity 50 profile for IKEA and SVT digital work, before shifting fully to directing.
Filip Nilsson is a Swedish commercial director who spent roughly 24 years at Forsman & Bodenfors, earning a 2010 Ad Age Creativity 50 profile for IKEA and SVT digital work, before shifting fully to directing. He co-founded Folke Film and signed with Skunk (US) and Blink (UK) in 2015; he now works via Object & Animal (UK/US), Pine (Sweden), OPC (Canada), Henry (France), and Primo (LATAM). Nilsson directed the “Technician” and “Hook” films in the Volvo Trucks Live Tests series (Forsman & Bodenfors/Folke), part of the campaign that took the Cannes Lions 2014 Cyber Grand Prix and a One Show Gold Pencil; Object & Animal credits him with 144 awards. His reel centers on idea-led comedy, including Sony Headphones’ “Ear Crunches,” IKEA’s 2016 “Let’s Relax” (as Tompa & Rondo with Tomas Skoging)—a Budapest-shot 18th-century social-media send-up—and later IKEA spots “Do Try This At Home” and “Box it.” Recent work includes Craft Sportswear’s 2025 caveman epic-run film (Palma, Pine), Philips coffee (2024), LG InstaView (2023), and Sainsbury’s Eat Better (2021). Other clients include Posten, Statoil, Gevalia, Marabou, SPP, Ottawa Citizen, Swedish Radio, and Blaklader. Craft notes cite practical shots with Niklas Johansson and large-ensemble direction drawn from music-video work.
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