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Filip Nilsson

Filip Nilsson is a Swedish commercial director who spent roughly 24 years at Forsman & Bodenfors, earning a 2010 Ad Age Creativity 50 profile for IKEA and SVT digital work, before shifting fully to directing.

comedyautomotivetechstorytellingaction-sportsplayful-comedicabsurdistopulenthandheldsteadicam
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Production company & representation
Primo
Production company · LATAM, EU · verified Jul 2026
Object & Animal
Production company · Global · verification date unavailable
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Recent press & creds
Volvo Trucks Live Tests — Cannes Lions Cyber Grand Prix
Cannes Lions · 2014 · award
Live Test Series — One Show Gold Pencil, Integrated Branding / Consumer Campaign
The One Show · 2014 · award
Creativity 50 2010: Filip Nilsson
Ad Age · 2010 · award
Selected clients
IKEAVolvo TrucksCraft SportswearLGPhilipsSonySainsbury's

Bio & background

Filip Nilsson is a Swedish commercial director who spent roughly 24 years at Forsman & Bodenfors, earning a 2010 Ad Age Creativity 50 profile for IKEA and SVT digital work, before shifting fully to directing. He co-founded Folke Film and signed with Skunk (US) and Blink (UK) in 2015; he now works via Object & Animal (UK/US), Pine (Sweden), OPC (Canada), Henry (France), and Primo (LATAM). Nilsson directed the “Technician” and “Hook” films in the Volvo Trucks Live Tests series (Forsman & Bodenfors/Folke), part of the campaign that took the Cannes Lions 2014 Cyber Grand Prix and a One Show Gold Pencil; Object & Animal credits him with 144 awards. His reel centers on idea-led comedy, including Sony Headphones’ “Ear Crunches,” IKEA’s 2016 “Let’s Relax” (as Tompa & Rondo with Tomas Skoging)—a Budapest-shot 18th-century social-media send-up—and later IKEA spots “Do Try This At Home” and “Box it.” Recent work includes Craft Sportswear’s 2025 caveman epic-run film (Palma, Pine), Philips coffee (2024), LG InstaView (2023), and Sainsbury’s Eat Better (2021). Other clients include Posten, Statoil, Gevalia, Marabou, SPP, Ottawa Citizen, Swedish Radio, and Blaklader. Craft notes cite practical shots with Niklas Johansson and large-ensemble direction drawn from music-video work.

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Full credentials

Awards
  • Volvo Trucks Live Tests — Cannes Lions Cyber Grand Prix
    Cannes Lions · 2014
  • Live Test Series — One Show Gold Pencil, Integrated Branding / Consumer Campaign
    The One Show · 2014
  • Creativity 50 2010: Filip Nilsson
Ad Age · 2010
  • Won 144 awards in international advertising business competitions
    Object & Animal
  • Press
    • This Caveman Takes an Epic Run with Craft Sportswear
      LBB · 2025
    • IKEA Retail Campaign Invites You to Embrace Your Inner Rebel
      LBB · 2024
    • Philips Offers a Simple Solution to Ever Complicated World of Coffee
      LBB · 2024
    • LG Ends Unnecessary Fridgegazing with InstaView Technology Spot
      LBB · 2023
    • Food Takes on an Unlikely Form in Sainsbury's Eat Better Platform
      LBB · 2021
    • Filip tops
      onepointfour · 2018
    • Swedish Production Ahead of the Global Curve
      LBB · 2017
    • Olsson 'U' — Filip Nilsson
      PromoNews · 2017
    • New Duo on Making Partnerships & IKEA Spots
      SHOTS · 2016
    • Director Filip Nilsson Signs With Skunk, Blink for US, UK Respectively
      SHOOT · 2015