Gabriel Duarte is a Brazilian director and screenwriter working with O2 Filmes and Rebolucion, working across Latin America and the United States. Based in São Paulo, he entered advertising in 2022 after directing nearly 100 hip-hop music videos for artists including Negra Li, Rincon Sapiência, Rael, and Jovem Dex, accumulating approximately 500 million YouTube views. This background shaped his distinctive sense of rhythm and authenticity. Trained in acting and theater direction at SP Escola de Teatro, Duarte balances the precision of fiction with the agility of large-scale productions. His commercial work includes major campaigns for Coca-Cola, Budweiser, Itaú, Disney+, Heinz, and McDonald's. His Coca-Cola campaign "Last Coke in the Desert," celebrating Mexico's desert shopkeepers through WPP Open X, won Gold at Cannes Lions 2026 in Outdoor. Another Coca-Cola project, "Thanks for Coke-Creating," honoring unofficial logo interpretations by small businesses globally, earned Merit at The One Show 2025. Duarte's work exhibits a naturalistic visual style with intimate perspectives that capture human depth, often featuring real people rather than professional talent. His short films have been awarded at Gramado, Havana, and Interfilm Berlin festivals.