Gary John is a New Zealand comedy and performance director working with Photoplay in Australia and New Zealand, with U.S. sales contacts through the company’s West and East Coast reps. After studying film at the New Zealand Broadcasting School in Christchurch, he moved to Auckland, assisting established directors and cutting his teeth on music videos before commercials. Photoplay signed him in May 2015. Trade coverage and his roster bio frame him as a character-led commercial filmmaker whose oddball, quirky sensibility sits at the intersection of performance and situational comedy. Evidenced spots include Tic Tac “Share Good Vibes” (Ferrero/TBWA Singapore), Australian Avocados “Smash an Avo” (May 2018, Ikon/Photoplay), Woolworths NZ Winter and Cigna NZ “Meet Dave” via Flying Fish, Tip Top “Whodunnit?,” Mobil “You’ve Earned It,” Binge “You’ve Either Got It or You Don’t,” P&O Cruises “South Pacific Experts,” Chorus, New Zealand Post, FreshChoice, Flick Electric Co., Bell Tea, Ikea “Squish,” and earlier work for Air New Zealand, Coca-Cola, Burger King, Sanitarium, Tiger Beer, Canon, Mother, and Tooheys Extra Dry. No major international awards are evidenced. Craft language emphasizes strong focus on character and good-vibes performance comedy rather than effects-driven spectacle.