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Goh Iromoto

Goh Iromoto is an Emmy-nominated commercial director focused on intimate performance and human-centered branded films.

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Production company & representation
Steam Films
Production company · Canada (Toronto + Vancouver) · verification date unavailable
Steam Films
Production company · CA · verified Jul 2026
Primo
Production company · LATAM, EU · verified Jul 2026
PRETTYBIRD
Production company · US, UK · verified Jul 2026
Save to a project to access verified outreach.
Recent press & creds
Cannes Lions 2024 Film Craft Casting Silver; Health & Wellness Silver; Non-Fiction Film Bronze (Apple Another Birthday)
Cannes Lions · 2024 · award
D&AD 2024 Casting Wood Pencil (Apple Another Birthday)
D&AD · 2024 · award
Webby 2024 Unscripted Branded Winner + Health and Wellness Winner (Apple Another Birthday)
Webby Awards · 2024 · award
Selected clients
The Farmer’s DogAppleP&GToyotaChevroletSapporoAmerican Family InsuranceCanada GoosePublixSinai Health

Bio & background

Goh Iromoto is an Emmy-nominated commercial director focused on intimate performance and human-centered branded films. His national-scale breakthrough was The Farmer’s Dog “Forever” (2023), a multi-generational life-with-a-dog spot for Super Bowl LVII that ranked #1 on the USA Today Ad Meter, earned an Emmy nomination for Outstanding Commercial, and was produced direct-to-client via Sanctuary with casting across human ages and four dog generations plus song-as-narrative. He followed with Apple’s “Another Birthday” (TBWA\Media Arts Lab), a real-lives device-as-lifeline film that won Cannes Lions Silver in Casting and Health & Wellness, a D&AD Wood Pencil for Casting, Webbys, and One Show pencils, plus AICP Docu-Style shortlist. P&G’s “The Name,” casting a real mother and daughter around AAPI identity, won the AICP Cause award with further ADC, Clio, One Show, and Cannes recognition. Additional work includes Toyota “What Matters Most” and “Toy Truck,” Chevrolet “Go Beyond” overland films (Super Bowl Canada), Disney “Drawn To You,” American Family Insurance “A Little More Time,” Publix, Walmart, Rogers, Tonies, Tim Hortons, Sinai Health, Sapporo, Canada Goose, and Spirit of York. Path ran through Ontario Tourism wilderness branded shorts after freediving docs and Toronto assistant-editing. Craft honors span Cannes Lions, AICP, D&AD, Webby, Clio, Shots, Ciclope, and Vimeo Staff Picks.

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Full credentials

Awards
  • Cannes Lions 2024 Film Craft Casting Silver; Health & Wellness Silver; Non-Fiction Film Bronze (Apple Another Birthday)
    Cannes Lions · 2024
  • D&AD 2024 Casting Wood Pencil (Apple Another Birthday)
    D&AD · 2024
Webby 2024 Unscripted Branded Winner + Health and Wellness Winner (Apple Another Birthday)
Webby Awards · 2024
  • AICP 2024 Advertising Excellence / Storytelling / Docu-Style Shortlist (Apple Another Birthday)
    AICP · 2024
  • Emmy Outstanding Commercial — Nominee (The Farmer’s Dog Forever)
    Television Academy · 2023
  • AICP 2023 Cause Winner (P&G The Name)
    AICP · 2023
  • Clio 2023 Integrated Bronze (P&G The Name)
    Clio · 2023
  • CSC 2020 Branded Content Winner (Sapporo East Meets West)
    CSC · 2020
  • USA Today Ad Meter #1 Super Bowl commercial (The Farmer’s Dog Forever)
    USA Today · 2023
  • ADC 2023 Integrated/Traditional Gold Cube + TV/Film/Online Silver Cube (P&G The Name)
    ADC · 2023
  • ADCC 2021 TV Single Silver (Tim Hortons Diverse Snowpeople)
    ADCC · 2021
  • ADCC 2021 Direction Bronze (Sinai Health See What Care Can Do)
    ADCC · 2021
  • Press
    • USA Today Ad Meter: The Farmer’s Dog wins best Super Bowl ad
      Adweek · 2023
    • How The Farmer’s Dog won the big game with its Emmy-nominated ad
      Vimeo · 2023
    • PRETTYBIRD signs director Goh Iromoto for US and UK commercial representation
      Shots · 2025
    • Director Goh Iromoto on The Farmer’s Dog Super Bowl spot
      Musicbed · 2023
    • Farmer’s Dog creatives discuss Super Bowl ad journey
      Ad Age · 2023
    • P&G’s AAPI Heritage Month ad The Name
      Ad Age · 2022
    • Goh Iromoto filmmaker/cinematographer path interview
      Medium / Ways We Work · 2016