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GRANDMAS

GRANDMAS are a Manchester-based directing duo working with Academy Films for commercials and Salt Partnership for film and television.

comedycause-psadialogue-performancestorytellingplayful-comedicconversational-authenticdeadpandry-dialogueactors-performancecelebrity
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Production company & representation
Academy Films
Production company · UK · verified Jul 2026
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Recent press & creds
Three British Arrows wins for Channel 4 Climate Season commercial
British Arrows · 2024 · award
Encounters Film Festival Audience Award for 'Norteños'
Encounters Film Festival · award
BIFA Best Short Film Longlisted for 'Norteños'
British Independent Film Awards · award
Selected clients
Channel 4BBCNBC UniversalMcDonald'sBeatsDoritos Dinamita

Bio & background

GRANDMAS are a Manchester-based directing duo working with Academy Films for commercials and Salt Partnership for film and television. They first gained recognition with their BIFA-longlisted dark comedy short 'Norteños,' which won audience awards at Encounters and Aesthetica, screened at Slamdance and Clermont-Ferrand, and was featured in the Cannes New Creators Showcase 2022 before being licensed to Canal+ and developed into a series with NBC Universal and the BBC. Their commercial work earned three British Arrows in 2024 for a controversial Channel 4 Climate spot. They have directed campaigns for McDonald's McCrispy, Beats featuring Cole Palmer, Motorway via Uncommon, and Sekonda in the UK, and have expanded into the US market with Buddig via Havas Chicago and Del Real Foods' 'Abuela Intelligence' via TDA_Boulder. Drawing from post-industrial North West England—its social clubs, seaside towns, and colorful characters—they bring an unorthodox perspective and morbid humor to character-driven storytelling. Their work spans commercials, music videos for Pearl City (UKMVA-nominated), Hurts, Meduza, and Larkins, and narrative development including two features with Film4/Academy and Pulse Films.

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Full credentials

Awards
  • Three British Arrows wins for Channel 4 Climate Season commercial
    British Arrows · 2024
  • Encounters Film Festival Audience Award for 'Norteños'
    Encounters Film Festival
  • BIFA Best Short Film Longlisted for 'Norteños'
    British Independent Film Awards
  • Aesthetica Film Festival Best Comedy for 'Norteños'
    Aesthetica Film Festival
  • UKMVA Nomination Best Alternative Video for Pearl City 'Friends'
UK Music Video Awards
  • Slamdance Best Short Nomination for 'Norteños'
    Slamdance Film Festival
  • Clermont-Ferrand Best International Short Nomination for 'Norteños'
    Clermont-Ferrand International Short Film Festival
  • Vimeo Staff Pick for 'Norteños'
    Vimeo
  • Vimeo Staff Pick for Pearl City 'Friends'
    Vimeo
  • Press
    • Cannes New Creators Showcase for 'Norteños'
      Cannes Lions · 2022
    • Cannes New Creators Showcase for commercial work
      Cannes Lions
    • Buddig campaign coverage
      LBB Online · 2026
    • WeatherTech Super Bowl 2025 spot coverage
      AdWeek · 2025
    • Del Real Foods 'Abuela Intelligence' campaign
      Ads of the World · 2025
    • Doritos 'Dina & Mita' ranked #3 in Super Bowl LVIII creative judges' top 10
      Campaign US · 2024
    • Doritos Dinamita Super Bowl ad coverage
      MediaPost · 2024
    • Doritos casting coverage
      Muse by Clios · 2024
    • Short of the Week Online Premiere for 'Norteños'
      Short of the Week