Henry Scholfield is a British director working with Academy Films (UK), Reset (US), Spy Films (Canada), and Wanda+/MJZ (France), known for kinetic tracking shots, superfluid choreography, and meticulously art-directed commercials that translate creative briefs into high-energy brand storytelling. His early career directing UK grime videos for Dizzee Rascal, Kano, and Professor Green established technical foundations that led to global music video success—Dua Lipa's "New Rules" (2.8 billion views, D&AD Pencil), Stormzy's "Vossi Bop" (2019 UK MVA Best Director/Best Video), and Lisa's "Rockstar" (150M views in one month). In commercials, Scholfield has built blue-chip relationships spanning Coca-Cola's "Masterpiece" (practical effects bringing artworks to life), Coach's multi-campaign partnership featuring Elle Fanning, Nike's "Warmth Centre" for China, and Audemars Piguet's 150th anniversary film. His portfolio includes automotive work for Mercedes-AMG, Opel, and Toyota; food/beverage campaigns for McDonald's, KFC, Gatorade, Smartwater, and Doritos; tech clients Samsung and Google; and award-winning humanitarian work including Red Cross "Rules of War" (2018 Cannes Lion) and SickKids Foundation's "Heal the Future," which drove record donations through cinematic healthcare storytelling. His 2026 Super Bowl spot for Nerds confirms active presence in premium American advertising, while his 2012 UK MVA Best Choreography win for Will Young demonstrates decade-plus mastery of performance-driven visuals that serve both mass-market and luxury clients.