Hoj Jomehri is a Los Angeles–based commercial and documentary director on Believe Media’s U.S. roster since March 2021. He moved into directing after agency creative roles at AKQA (Nike, Xbox/Halo interactive), TBWA/Chiat/Day New York as Creative Director on ABSOLUT Vodka, and Crispin Porter + Bogusky Los Angeles on Microsoft and Turkish Airlines—CD-era honors such as an Emmy nomination and YouTube’s “Ad of the Decade” sit outside his director filmography. Early directing included a 2008 Nike Football U.K. digital project and Heresy-backed music videos; with Sue Anderson as So & So (signed Heresy 2015) he delivered work for Google Nest, Netflix, and Allbirds. Believe-cited commercial standouts are Airbnb Hosts storytelling plus “Voicemail,” “Circus Will Save the World” (branded short-form doc on an Ethiopian circus troupe), and “See You In My Dream” (Airbnb x Phillip Lim); Google Nest “Security”; and NBA 2K “Got Next.” Craft framing stresses authenticity, performance, atmosphere, and simple focused storytelling. Recent profile includes feature documentary Sound of a Dream (live action, animation, archival; Doc’n Roll world premiere, London, October 2025) and narrative short The Last Mullet (2026 LA Shorts selection).