Hideto Hotta is a Tokyo-based commercial director signed to Believe Media in the United States in June 2025. His TVCM and brand-film credits include repeated UNIQLO packages—Bratop, Sweat, and Jeans Mens—along with “24 Hours with Roger Federer.” Fashion and apparel work covers LOEWE’s 2022SS Coat and Puzzle Bag campaigns, Goldwin Korea/Global films with athlete Ruy Ueda, PUMA Speedcat, Nike Own the Floor, Onitsuka Tiger’s longer “MILAN - TOKYO” special film, MOUSSY, and JieDa’s Milano collection. Tech and services spots include multi-cut Google Galaxy Flip5 packages, JCB Platinum, KINUJO, and THE LIONS. He directed the Shogun Burger short-film series with SOON Global, shortlisted at Berlin Commercial 2025 in Commercials and Branded Content – Short. Believe Media has posted new Hotta work for Lexus USA, adding U.S. automotive to a practice rooted in Japanese and international brand films. His commercial language mixes fashion-lifestyle craft with music-driven pacing; longer pieces such as Onitsuka and JieDa lean travel or docu-style, while UNIQLO and others deliver tight 15s and 30s. LBB has described him as self-taught and a key figure in Japan’s hip-hop scene; he also directs music videos for Awich and related projects. Portfolio credits run current through 2025–2026 on Vimeo and YouTube.