Ian Pons Jewell is a London-based commercial director and co-founder of ProdCo, the global production company he launched in 2023 with Zico Judge. After more than 40 music videos over roughly seven years—including Naughty Boy’s “La La La” (2013)—he entered advertising with Otelo “Choices” (Scholz & Friends Berlin / Anorak). His commercial filmography includes Nike “Scary Good,” Apple (an Apple Watch introduction noted as the first Apple commercial shot with a remote client), Xbox, Google Pixel, Three “5G Future” (Wieden+Kennedy London / Academy Films, February 2020), Finish, Huawei, Intuit QuickBooks “Eggs” (W+K London / ProdCo), Revolut “Money Possibilities” (Anomaly London / ProdCo, April 2025), Riyadh Season, Dollar Shave Club, Toronto Maple Leafs “Stand Witness” (Sid Lee / Revolver), Diamond Producers Association “The Diamond Journey” (BBH London / Academy), and GoDaddy’s Super Bowl LIX 2025 spot “Act Like You Know” (Quality Meats / ProdCo, featuring Walton Goggins). He pairs ambitious production design and craft—often with DP Mauro Chiarello—with surreal comedic moments and more dramatic work. Recognition cited by CICLOPE includes five Cannes Lions plus multiple D&AD and Clio awards. He is on the Spy Films roster and produces extensively through ProdCo.