Imogen Grist is a commercial and music-video director based in NSW, Australia, working with Photoplay/Playtime for Australia and New Zealand since August 2021. Trained in graphic design, photography and music, she builds spots around bold colour, detailed set-builds, kaleidoscopic collages and off-the-wall art direction, pairing those sensory worlds with focused performances and off-beat storytelling. Documented brand campaigns include nib’s “Choir” (Saatchi & Saatchi), Apex’s “Making Extra Ordinary” (Havas), Tennis Australia’s “Get Your Racquet On” (Landor/Entropico), plus work for Koala and Solotel. Parallel music-video practice for PNAU (ARIA-nominated, 2020), Clypso, Babitha, Cloud Control and The Kite String Tangle earned Shots Creative Music Video of the Year Silver, a shots Awards 2022 New Director of the Year (Pacific) nomination, and repeated CLIPPED Music Video Festival finalist nods since 2018. Trade coverage frames immaculately art-directed “pop worlds charged with playful energy” with an artful, tongue-in-cheek quality; Photoplay calls her a multi-disciplinary director of films with swagger whose commercial profile is still building from that craft base.