Isaac Lock is a British writer-director working with Somesuch (US/UK) and Colors Paris, known for observational mockumentaries blending elevated comedy with cinematic craft. A former editor at Love Magazine and Fantastic Man, Lock spent a decade as a fashion journalist (contributing to Vogue, i-D, The New York Times, Dazed & Confused) before transitioning to directing. His commercial work includes British Airways' "British People" campaign, Zalando, Mercedes Benz, Burberry's SS/25 "London In Love" episodic mockumentary starring Naomi Campbell and Nicholas Hoult, Google Pixel 10 featuring F1 driver Oscar Piastri (2026), Tod's, and Evian with Emma Raducanu. For Vogue, he directed award-winning projects including the Saoirse Ronan piece "Once in a Generation" (longlisted at OnepointFour Branded awards) and the Victoria Beckham mockumentary "A Decade of Elegance." His Nanushka short "Harmónia" premiered on Nowness. Lock directed the 2019 feature documentary "You Will Be With Us In Paradise" about reviving Fiorucci. Trained in Meisner acting technique, Lock is known for meticulous preparation and drawing authentic performances from high-profile talent and non-actors alike, rooted in his insider knowledge of fashion and celebrity culture.