Ismael (Ismael ten Heuvel) is a Dutch commercial director based in Amsterdam and rostered in North America with Skin and Bones Film. He spent more than a decade as an art director at Lowe Amsterdam before directing full time, and collaborates closely with agencies including DDB, Ogilvy, TBWA, and J. Walter Thompson. In December 2017, LBB reported his first US commercial signing with Humble, citing a portfolio spanning Ford, Volkswagen, and Heineken—including a Heineken film that rebuilt an authentic vision of 1880s Paris—and spots that feel more like mini-films than conventional commercials. Brand work across his Skin & Bones reel and trade coverage includes McDonald’s (Summerlove, Family 2023, and a McDonald’s Austria spot with DDB Wien announced December 2025), PLUS Supermarket (Happily Married, New Friends, and a JWT Amsterdam holiday film about a child moving between divorced parents’ homes), ING, Carrefour (Act for Food), Dutch State Lottery, Ford, Volkswagen, and Heineken. Production partners on published credits include Pink Rabbit and Cake Film & Photo. Honours cited on his roster and in the 2017 LBB announcement include Cannes Lions, Epica Awards, ADC Europe, and Dutch ADCN Creativity Awards at awards-body level. His commercial profile centers on heartfelt narrative, automotive filmmaking, and humour with immersive, filmic execution.