Jack Cole is a London-based commercials director known for sharp, character-driven comedy, casting, and performance direction. In September 2025 he joined RSA Films for commercials and branded entertainment in the US and UK. Recent work includes back-to-back Red Baron films for TBWA/Chiat/Day (Octagon, Baddies, Hipsters, Book Club, Ghost), AG1’s Toilet, Velo’s Mullet, Minnesota Lottery’s Jan Cave, and Little Caesars’ 2022 The Lake Giveth for McKinney, which earned a Gold CLIO (with Gold Cleo / Silver Telly / Silver D Show recognition cited around 2023). His brand slate spans KFC Homecoming, Subway, Mars, QuikTrip, Grubhub, Asda, Heineken, Stride Gum, Sprint for Droga5, YouTube Spacelab with Google Creative Lab, Toyota T-Mate, Gigaclear, Odeon, Reebok, Panasonic, Subaru, Unilever, and Johnson & Johnson. Trained in film and cinematography at the University for the Creative Arts, he began in the LIFF partnership with Stian Smestad before going solo. Landmarks include Stride—shot with real ostriches bursting through walls—and Spacelab, an AdAge viral chart-topper with 13M+ YouTube views. RSA’s Luke Ricci describes a polished, textured comedic aesthetic that blends VFX where it elevates the joke.