Jeremi Durand is a Paris-born, London-based director and photographer whose commercial work draws on design-fiction training and a photographer's eye for the single bold frame. He pairs evocative, lingering imagery with human or social context, preferring to leave questions unanswered on-screen. For On Running's July 2020 film "The Roger," produced with Untold Studios and starring Roger Federer, he created a minimalistic spiral sequence that required months of preparation and weeks of custom software programming. Recent spots include Bosch Professional's "Engineered For Action," the Royal Ontario Museum's 2025 "Become A Witness" campaign, SYNC's 2024 global "Use Digital Without Digital Using You," and France Sclérose en Plaques' "Vertigo." Roster bios also cite Nike, Land Rover, Lacoste, Levi's, Hugo Boss, Asus, and Amnesty International. A former professional actor and musician, he is noted for eliciting subtle performances by pushing emotion on set then dialing it back. Recognition includes LIA Golds for Direction and Cinematography, Creative Circle Gold Best Director 2025, Creativepool Director of the Year 2025, 1.4 Gold, a D&AD 2025 commercials direction shortlist, and Webby Best MV 2023.