Jo Gennett is a Brooklyn-based commercial director exclusively repped in the U.S. by kaboom productions (signed August 2024). A New York native and NYU Film School graduate, she works as a multi-hyphenate writer, art director, and creative director who still writes and concepts many of the spots she directs. Evidenced clients include Match, Bumble, Care/Of, Lululemon, Meta, P&G, Barefoot Wine, CarGurus, Bruno Magli, and GRE, where she is credited Director + Creative Director on Bindery’s “Step Forward” campaign. Signature work includes Match spots she wrote and directed around character-led subtle flirty performance and camera composition; a Care/Of commercial that mixes a naturalistic look with locked-off talent and product framing plus still-photo intercuts; and a Bumble suite of 24 product videos drawn from real users’ dating anecdotes for agency SpecialGuest. Her first commercial used live caterpillars and butterflies as practical effects. Trade coverage frames her voice as lifestyle-rooted naturalistic storytelling with lightly art-directed character worlds, playful composition, and subtle offbeat or dry humour. Press centers on the kaboom signing and LBB’s August 2024 Directors interview; sources show no major international advertising awards or Super Bowl credits to date.