Joaquín "Joaco" Güiraldes is a Buenos Aires-born, US-raised commercial director specializing in comedy and visual storytelling. He holds a degree in Audiovisual Design from the University of Buenos Aires and built his foundation working as an editor and producer before transitioning to directing full-time. Currently working with Rebolucion, Güiraldes has directed campaigns for Netflix, Mercado Libre, WhatsApp, YPF, Quilmes, Burger King, Philadelphia, and McCain. His work blends traditional live-action with emerging techniques including 3D animation and artificial intelligence, as evidenced in co-directed Banco Santander campaigns via Publicis Flame. Profiled in Reporte Publicidad in 2021 as part of a new generation of Argentine directors, he advanced to serve as a juror for El Ojo de Iberoamérica's Producción Audiovisual category in 2025. His approach emphasizes hands-on involvement from concept through final delivery, merging craft fundamentals with contemporary post-production tools across comedy-driven and visually arresting narratives for the Latin American and US markets.