Jonas Åkerlund is a Swedish director of commercials, music videos, features, and concert films, working with RSA Films and Black Dog Films. His Super Bowl LI spot for Lexus, “Man and Machine” (Team One, 2017), pairs dancer Lil Buck with the LC coupe to Sia’s “Move Your Body” and Minnie Driver’s voiceover. He has directed further Lexus work including Colour Shift and December to Remember campaigns, plus credits linked to Cadillac and VW. Fashion and beauty work includes Alexander McQueen’s Spring/Summer 2023 short-film series with Sarah Burton—London-set pieces starring Sadie Sink, Naomi Campbell, Pom Klementieff, and others—along with Dior Addict, Calvin Klein, H&M collections featuring Beyoncé and Katy Perry, and L’Oréal. Additional advertisers include Haig Club, O2, Apple Music, Target, IKEA, and Itaú Unibanco’s Madonna-led centennial campaign. Commercial honors cited include Addys, a Cannes Gold Lion, and a Cannes Grand Prix. He rejoined the RSA and Black Dog U.S. rosters in December 2022 after more than a decade with the companies in the U.K. and Europe, seeking brand partners willing to push creative boundaries.