Jonny Mass is a Los Angeles–based commercial director working with RSA Films (Ridley Scott Creative Group) in the US and UK.
Jonny Mass is a Los Angeles–based commercial director working with RSA Films (Ridley Scott Creative Group) in the US and UK. Raised on dirt bikes and skatepark culture in Arizona, he built an early audience through YouTube action-sports filmmaking and became the first filmmaker to shoot in 8K for RED Digital Cinema. Trade coverage positions him as a sought-after automotive director whose reel centers on car and motorcycle work for BMW, Nissan, Toyota, Porsche, Hyundai, Kia, Lexus, Ducati and Michelin, with additional branded films for Facebook, Spotify, Ford, Sony and Persol. Signature spots include BMW Performance Review, Forget Something, The Last Beach Chair, Road Home (Goodby Silverstein & Partners) and The Ultimate Self-Driving Machine with Milo Ventimiglia; Nissan Go Rogue (TBWA NY), Been Through Worse and Built for Your Best; Toyota Tacoma Toughest Field; Ducati Octane Symphony; and Michelin PS4S with TBWA\Chiat\Day. Comedic and doc-leaning shorts include Sony’s Cowboy Currency and Vimeo Staff Pick The Legend of Solorzano. Craft favors practical stunts over heavy VFX—FPV drone oners, bike-mounted horizon-shifting rigs, arm-car and helicopter units, demolition-derby scale—with music-led treatments that pair action and humor. Path: m ss ng p eces (2017), SHOOT New Directors Showcase 2019, RadicalMedia (2021), RSA (2022); AICP Post Awards Automotive judge (2026 cycle).
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