Josh Feder is a commercial and short-form director based in London and the directing half of the Saul & Josh duo with producer Saul Abraham. He is working with Sparks Productions in Canada and Agile Films in the UK, and maintains Saul & Josh Studio for their collaborations. His commercials emphasize casting and performance, energetic and sometimes unexpected camera movement, and hidden cuts and seamless transitions that guide viewers through emotional narratives. Documented brand work includes Ford Canada retail and Employee Pricing spots such as “What’s Not to Love” (Sparks Productions; LBB, September 2024); Boost’s “We Love Your Energy” (Agile Films / SNAP LDN, February 2020); NHS England’s “We are the NHS” for Mullenlowe (Agile Films); and a Public Health England and NHS England lung-cancer warning-signs campaign for M&C Saatchi. Roster materials also cite LinkedIn, the BBC, and charity work for The Children’s Society and Muslim Aid. He writes and directs shorts including the BFI-linked Seekers (2023), Seed (2018; Film London / London Short Film Festival 2019), Breaking (2016), Baby, and Love Story, and has developed longer-form work with Agile.