Joy Kilpatrick is a New York–based commercial director working with PRETTYBIRD in the US and UK. She joined PRETTYBIRD US in 2023 and added PRETTYBIRD UK in March 2026. Trade coverage frames her as pairing elevated commercial craft with emotionally grounded, human-centric storytelling—especially in culinary work, where she treats the people–food relationship with an intimate, naturalistic lens informed by documentary filmmaking, agency creative, art, design, and theatre. Her commercial reel is heavily food- and QSR-forward. Evidenced credits include multiple McDonald’s campaigns (QPC Napkins, Chicken Big Mac, McCrispy, and US/UK/Canada executions), Starbucks (Family, Coffee to Go, Sweet Cream, Morning Rush), Pizza Hut (Big Dinner Box, Melts), Publix (World of Cheese; ice cream), Blue Moon, Häagen-Dazs, Reliant Energy, Sheltering Arms, KFC, Taco Bell, Chipotle, Waitrose (including a Waitrose/John Lewis holiday), Kikkoman, Dole, Ken’s, Nature Valley, Findus, President’s Choice, Nespresso, Kerrygold, and Nathan Miller Chocolate. Signing press also cites prior PepsiCo, Nestlé, and Kraft work. An Instagram credit notes an Ad Age Editor’s Pick (Prettybird / GSD&M). She was a film director at gorgeous from 2015–2024 and continues expanding into documentary.