Justin Abernethy is a Toronto-based director and photographer rostered at Spy Films (Canada/Global) and L’ÉLOI (Montreal, 2024). He directed KFC Canada’s dialogue-free ‘Inside the Bucket’/‘First Bucket’s On Us’ 30-second spot and OOH package (Courage Inc., Spy Films, Sept 2024), shot POV from inside the bucket with rigorous food styling and fisheye stills. Other commercial credits include multiple McDonald’s spots, Soccer Canada, Samsung with Team Canada Olympian Philip ‘Wizard’ Kim, Under Armour with Baltimore Ravens’ Zay Flowers, Bell x Samsung (car rig, underwater, ektachrome), OVO ‘Feels Like Summer’ (Alexa Mini), Adidas, Roots, Foot Locker, Ruffles, Dre Beats, Sapporo, Raising the Roof ‘Streetswear’, Bacardi, and Adidem Asterisks FW24. He often serves as both director and photographer on the same campaigns. Working through a Y2K-inspired lens shaped by early-2000s cartoons, animation, bold graphic design, and digital mixed media, he emphasizes texture, stark contrasting tones, and vibrant bursts of light and colour. Music-video work has surpassed 175 million YouTube views. He was nominated for shots New Director of the Year and earlier joined Undivided Creative (2022).