KRONCK is the German directing partnership of Jessica Benzing and Maximilian Gerlach, writing and directing commercials, virals, and music videos under that name since around 2010. They entered the University of Film and Television in Munich together and broke into awarded work with a Saatchi & Saatchi pitch for Sony Ericsson—Shake Your City, a fake urban sport built around a shake-to-skip Walkman phone. Based in northern Germany, they emphasize authentic casting, choreography-led performance from Jessi’s dance and acting background, and Max’s technical shot-solving, with playful camerawork, music-driven pacing, and a slightly absurd mixed-media aesthetic. Client work includes McDonald’s (called handcrafted and grittier than the brand’s usual spots), LinkedIn Find your in (Spotify Awards Best Multiformat Campaign 2024), Cosmos Direkt (German Brand Award Gold 2023), OBI On Fire, Sky Wow, Parship (ADC Germany 2021), MometaHEXAL A World Without Hay Fever (Global Awards golds for direction and OTC), Loctite, Durex, Coca-Cola/Coke Zero, Deutsche Bahn Magische Momente (full AI), Smart EQ, VW, Amorelie, dm, Hoststar, Clever Fit, Swisscom, Xiaomi, Allianz, and Microsoft. Representation: Sparks Productions (exclusive Canada, joined August 2025), Bullion (UK), Burn Studio (US), Trinity Agency (Hamburg), and Rosas & Co (Switzerland). Awards also include Cannes Lions shortlists, Effies, and early festival prizes for the Thank You Third World cause films.