Lana Senaoui is a commercial director on the Spy Films roster (Canada/global), with recent US-facing work produced through ProdCo. Born and raised in Cairo in a family of writers and film critics, she trained as a professional ballerina at the Cairo Opera House, studied classical piano, and earned a BA in journalism before reporting for The New York Times, The Wall Street Journal and Al Masry Al Youm. She worked as a copywriter at BBDO and JWT Cairo, then moved fully into directing around 2017–2018. Her directed catalogue includes Vodafone, P&G, Nestlé, Unilever, Orange, Clorox, Reckitt, Kärcher, Lufthansa, FIGS and Meta/Instagram. In August 2024 she directed Mother London’s ‘Anatomy of a Champion’ for FIGS—the brand’s Olympic/Paralympic healthcare sponsorship—shot with real Team USA medics and athletes in Colorado Springs; the film drew Vimeo Best of/Staff Pick attention. In April 2025 she directed Johannes Leonardo’s ‘Instagram Teen Accounts’ for Meta via ProdCo. Earlier craft includes a Kärcher global spot using Time Freeze and object-portal techniques and a Lufthansa World Cup football-recreation campaign. Trade coverage cites strengths in narrative, comedy, dialogue, dramatic scenes and performances from both actors and non-actors. Recognition spans D&AD, The One Show, Ciclope, Clio Music, Shots Awards, Kinsale Sharks, 1.4 Awards and Vimeo Staff Pick; she has juried Ciclope and shots Awards EMEA 2025.