Lonan García (billed as Lonan) is a Barcelona-based commercial director who moved into directing in 2016 after roughly eleven years in the art department, rising from art PA to production designer, with earlier cinematography training and acting work. A stint as Coca-Cola’s liquid specialist sharpened his brand-storytelling eye. Trade coverage ties that path to meticulous, highly visual direction—production-design instincts and technically ambitious shoots. Papaya Films London (April 2023) described provocative yet playful work defined by stunning in-camera effects and seamless transitions, citing eBay, Lidl and Amazon Prime. Alfredo Films signed him for Canada in February 2023, stressing hyperbolic performances, daring camera moves, stunning VFX and vibrant environments. Invisible Collective added him in the US in April 2024. His highest-profile campaign is DoorDash Canada’s “Company’s Coming” (Hard Work Club / Alfredo Films, 2023): live-action cartoon hosting chaos with time freezes, hyperspeed, motion-control plates blending practical and CG, scored to a Motown “I’ll Be There” cover. Other credits include eBay (“That’s You”/“It’s You”), GAMRFIRST “The Hunt,” DU Home (2024), MizMiz, Mondelēz with Saatchi & Saatchi Germany, Kaufland’s Epic Split homage, Glovo, Glo, InfoJobs, Computrabajo and Cruapan. He self-brands as “Feelmaker” and “El Luchador.” No major award wins are documented; the signal is technical showmanship, comedy performance and hyper-stylized VFX-driven brand films.