LOOSE is a U.K.-based director and Creative Director represented globally by Stink Films and Rabbit Films in Australia/New Zealand. Self-taught with a background as a BBC Radio 1 Creative Producer and record label strategist, she creates ambitious experiential activations and directed music videos for Fred Again, BERWYN, Pa Salieu x Disclosure, Lil Yachty, and Overmono. As Creative Director to double Grammy-winning Fred Again, she oversees his entire creative output, live show design, and world tours. Her commercial work includes ON Tennis, Google, Apple, Instagram, Sky, BBC, The Face, Mixmag, JD x Vans featuring Little Simz, and Sports Direct. Her debut advertising campaign, Football Beyond Borders' "New Era, New Game," won Gold at the 2024 Cannes Young Director Awards after she scrapped her original script to co-create the narrative directly with program participants using their real voice notes as dialogue. Her documentary-style approach prioritizes authenticity and conceptual strength, rooted in a philosophy that every idea should work even if shot on a mobile phone. Recognized with a Grammy nomination, D&AD, Young British Arrows, UKMVA, Kinsale Sharks, Creative Circle, Radio Academy 30 under 30, Berlin Commercial Awards, and named one of Campaign's Faces to Watch.