Loris Russier is a Montpellier, France–born director rostered at Prettybird (US/UK) and Zauberberg Productions (Europe). Brand films include Bang & Olufsen’s centenary “Sound. Elevated.” / “100 Years,” a multi-era elevator journey built from dual practical elevator sets, rotating floors, real grass and livestock, wire rigs, and invisible VFX that he edits and supervises in post; Tissot’s “Everything Starts With A Dream”; Nike Air Max Dn8; Converse “Born 2 Dream. Raised a Champion”; Fortnite Festival’s “Band Together,” including a late-2024 commercial with Snoop Dogg; AMI Paris; Billboard; and the Ad Council PSA “Story Unfold.” His 2024 short MAKAI premiered on NOWNESS, was named Shots Short of the Week, and won Gold for Cultural Impact at the Berlin Commercial Awards. SiR’s “Karma” was shortlisted for the 2024 Young Director Award and took Gold for Craft: Direction at the same festival; “Sound. Elevated.” received a Telly Award. Craft hallmarks include pre-shoot animatics, era-specific production design, and director-owned editorial and post/VFX, with a music-driven practice that carries into brand work.