Lucrecia (Lucrecia Taormina) is an Argentine-British filmmaker and photographer working with PRETTYBIRD in the US and UK/EU and by Holiday Films in Canada. Born in Buenos Aires, she moved to London at 24, shifting from photography into music videos and commercials; she works between London and Mallorca. Her commercial language is hyper-real and emotionally charged, with music-video-informed editing, selective VFX, and real-people performance. For Ensure (VML Chicago / PRETTYBIRD) she directed a multi-camera Los Angeles campaign—Super 8, VHS, GoPros and cinema cameras—following BMX champions in their 50s and 60s, ballerinas, inventors and Olympic athletes through everyday effort and aging without a patronizing lens. Oxfam’s “75 Years of Second Hand Style” (Dentsu Creative / PRETTYBIRD), her first campaign after signing PRETTYBIRD in 2022, used motion-tracking VFX to cycle decades of second-hand looks on a continuous catwalk stride. Other brand work includes bibigo’s global “Live Delicious” hero film (Wieden+Kennedy), Peroni “Gusti,” Nando’s “Movie Night,” and LGBT Foundation “Locked Down And Out.” Recognition includes UKMVA Best Pop Newcomer, Kinsale Sharks wins (Best Charity Film International, Best Direction Performance, Best Food Film), Creative Circle and 1.4 awards, plus Ciclope New Talent and Cannes Young Directors nominations. She served as a Clio Music 2026 juror.