Luis Aguer is a Buenos Aires-based commercial director who moved from Argentine television line producing in his early twenties to London advertising at M&C Saatchi and collaboration with Pucho Mentasti at Blue Productora, co-directing commercials and earning a Cannes Lions Masters of Creativity scholarship. Profiled by LBB in October 2023 on Logan Industry’s USA roster, he has directed for Coca-Cola, Nike, Honda, Ballantine’s, Samsung, Gillette, Falabella, Modelo, Johnson & Johnson, Western Digital, Dubai Holding and Stonewall. Cited works include Ballantine’s Skateboard Opera with Kilian Martin, multi-market Gillette Hydra executions, Modelo Moonbar, Dubai Holding films, and the pro bono Stonewall Pride Mistletoe comedy shot with real-life couples. In 2020 he created Pandemos, a no-budget remote confinement short-film collection that won Grand Prix of Craft at El Diente. Craft notes include full FPV-drone shoots in Chilean Patagonia with custom rotating heads, Open Gate/square capture for multi-format delivery, and AI for multilingual treatments and storyboards. He is multi-repped by Logan Industry (US), Primo Content and Rebolucion (LATAM), and Camera Crew (Canada).