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Markus Walter

Markus Walter is a German director based in Berlin and Los Angeles, working with RESET in the US.

comedyaction-sportsheartfeltautomotiveprovocative-cinematicplayful-comedicsatiricalabsurdistcinematic-epicgenre-bending
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Production company & representation
RESET
Production company · US · verified Jul 2026
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Recent press & creds
Clio Award Silver for Cinematography - Gillette 'Homage'
Clio Awards · 2012 · award
Neptun Awards Grand Prix Best Crossmedia - VW 'Up'
Neptun Awards · 2012 · award
Cannes Lions Shortlist - Audi A4 'Heist'
Cannes Lions · 2009 · award
Selected clients
AudiCoca-ColaDisneyEA SportsIKEAMercedes-BenzNetflixNikeNintendoNissan

Bio & background

Markus Walter is a German director based in Berlin and Los Angeles, working with RESET in the US. Over a 25-year career, he has directed over 300 commercial campaigns for brands including Nike, Mercedes-Benz, Audi, Volkswagen, Nissan, Disney, Netflix, IKEA, Coca-Cola, and Playstation. His work is distinguished by cinematic craft and a dark sense of humor that blends epic scale with unexpected narrative twists. Recent campaigns include Nissan KICKS Canada's "Conquer All Conditions" featuring evil snowmen (2026), a Planters x Netflix integration for "The Electric State" (2025), Hippo Home Insurance's apocalyptic "Feel the Housepower" spot shot with practical effects in South Africa (2022), and Jif's sword-and-sandal "Gladiator School" epic (2021). Walter's automotive work is extensive, spanning Audi's award-winning "Heist" (2009), Mercedes-Benz's "MacGyver and the new Citan" series (2012), and Volkswagen's ID Buzz campaign. His awards include a Clio Silver for Cinematography (2012), Golden Award of Montreux Gold (2009), LIAA Gold (2009), ADC Europe Gold (2007, 2009), and multiple Cannes Lions shortlists. Starting in television and music videos in the late 1990s, he brings editorial precision and tonal versatility to work that ranges from heartfelt (Disneyland Paris 30th anniversary) to irreverent spectacle.

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Full credentials

Awards
  • Clio Award Silver for Cinematography - Gillette 'Homage'
    Clio Awards · 2012
  • Neptun Awards Grand Prix Best Crossmedia - VW 'Up'
    Neptun Awards · 2012
  • Cannes Lions Shortlist - Audi A4 'Heist'
    Cannes Lions · 2009
  • Golden Award of Montreux Gold Humour - Audi 'Heist'
    Golden Award of Montreux · 2009
LIAA Gold Automotive - Audi A4 'Heist'
London International Advertising Awards · 2009
  • ADC Europe Gold - Audi A4 'Heist'
    ADC Europe · 2009
  • Eurobest Bronze - Audi 'Heist'
    Eurobest · 2009
  • New York Festivals Silver World Medal - IKEA 'Dream'
    New York Festivals · 2008
  • ADC Europe Gold Cinema - smart 'Backseat'
    ADC Europe · 2007
  • New York Festivals Silver World Medal Cinematography - smart 'Backseat'
    New York Festivals · 2007
  • Promax/BDA Gold Best On-Air Programme Campaign - Kabel1 'Lucky Pic'
    Promax/BDA · 1999
  • Press
    • Nissan Canada Crunches Evil Snowmen in 'Conquer All Conditions' Revival
      LBB Online · 2026
    • From Icon to Movie Star: MR. PEANUT Joins the Cast of the Electric State
      LBB Online · 2025
    • Homeowners Feel the Housepower in Hippo Home Insurance Campaign
      LBB Online · 2022
    • Embrace the Magical Momentum of Disneyland Paris' 30th Anniversary Celebrations
      LBB Online · 2022
    • Hippo Is There, Whatever the Apocalypse, in Amusingly Epic Ad
      Muse by Clio · 2022
    • Jif Created a Sword-and-Sandal Gladiator Epic as an Ad for Squeezable Peanut Butter
      AdWeek · 2021
    • 'Gladiator School' In Session As PSOne, Director Markus Walter Squeeze Out Laughs For Jif
      SHOOT Online · 2021