Matt Bieler is a Los Angeles-based commercial director raised in Southern California.
Matt Bieler is a Los Angeles-based commercial director raised in Southern California. After independent shorts drew interest from Anonymous Content, Serial Pictures, and Reset Content, he was selected for SHOOT Magazine’s 2012 New Directors Showcase; Shoot later called his self-made anti-bullying short Betty B. “the best work you may never see.” His commercial reel includes Chevrolet, Apple, Adidas, Bose, Coca-Cola, Heineken, Modelo, Hyundai, Vans, Samsung, JBL, Blue Shield, NHTSA, REV, and Purple Mattresses, plus CSGV/Brady Campaign’s Cha Cha Charlie. JSA introduced him as specializing in sports and naturalistic performances, reflected in an early Adidas/DSG spot with RG3 and collaborations with Steph Curry, Damian Lillard, Misty Copeland, Amanda Nunes, and Benicio Del Toro. Parallel work includes the short 3 Queens (more than six million views; BuzzFeed, Huffington Post), Hulu/Freeform’s Bite Size Halloween episode Visible, and episodes of Apple TV+’s Dear…. Representation includes JOJX in Los Angeles (2023), Flying Fish for New Zealand/Australia (2022), Steam Films Canada, and Magna Studios production credits such as a Chevrolet Equinox campaign. Trade bios stress authenticity, raw energy, sonic aesthetic, and naturalistic performance.
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