Matthew Palmer is a San Francisco–born, Sacramento-raised commercial and documentary director based between the Bay Area and Los Angeles, represented in the U.S. by Avocados and Coconuts after earlier representation at Little Ugly. Trade profiles frame his work around a stylised, cinematic documentary sensibility applied to brand films and spots that put human subjects first—athletes, families, and everyday people—using both actors and non-actors. Commercial credits include Allbirds, GE, Accenture, Keurig, Le Creuset, Ralph Lauren (including Ralph Lauren X Foss, a 2023 Webby nominee), Apple, Meta, Comcast Olympics material with speed skater Erin Jackson, Ancestry family stories, Storyworth Generations, AllTrails “10,000 Reasons,” Jeep, Special Olympics Northern California (AICP Shortlist 2024), Mill, GRLSWIRL, Revolut, Stitch Fix, Walgreens, Bombas, Verizon, and T. Rowe Price. He has highlighted sports-related and cause-driven work, including the social-issue short One Week In April and the COVID-era New York piece And Now We’re Here. Awards and recognition include the Saatchi & Saatchi New Directors Showcase (2017), Shots Creative Rising Star (2018), Berlin Commercial Awards shortlist (2022), two-time AICP nominee plus the 2024 Special Olympics shortlist, a Motion Picture Institute fellowship (2023), and multiple Vimeo Staff Picks. Feature documentaries include Friends of Mine and This Land, which premiered at Big Sky and drew New York Times and Film Threat notice; recent personal work includes the Trust-produced short I’m Not Going Anywhere.