Na Forest Lim is a Detroit-based commercial director rostered at Toronto’s Alfredo Films. Confirmed brand credits include Mastercard True Name for McCann—an inclusion spot on displaying chosen names on cards for transgender and non-binary communities—plus Mastercard Secret Sauce, Microsoft projects Xico and Jean, Bumble Venice, and the SYA Pills in Advance PSA (Poppy & Dani’s Stories). An LBB Online Uprising profile (2023) traces Lim’s path from advertising design and moving-image study to a 2015 Flower House Detroit art film that went viral and drew interest from Ford’s agency GTB, anchoring Lim in Detroit’s creative community. Trade press frames the practice as intimacy-led, real-people storytelling that resists fast cuts, transitions, and light effects in favor of story arcs and deep emotional connection. Alongside brand work, Lim’s 2024 Kresge Artist Fellowship supported Autism is Invisible; other commissions include InsideOut Literary Arts’ Woven Bonds (2025) and Allied Media Projects’ What It Takes to Build. Advertising-trade award hardware is limited; the clearest named honor is the 2024 Kresge Artist Fellowship rather than Cannes or Clio wins.