Nacho Gayan is a Barcelona-based commercial director represented globally by Stink Films, with additional representation through Larchmont (Australia/NZ), Solab (France), and Metropolitana. Known for drawing evocative performances from talent while composing arresting visual backdrops, Gayan has directed campaigns spanning automotive, beer and spirits, and lifestyle categories. His automotive portfolio includes work for Volkswagen ('Overnight Charging,' 'Nights' with DDB Paris), Audi ('R8: Colors' with DDB Spain, 'Q3 Sportback'), Porsche ('The Fix'), and extensive Cupra campaigns ('The Chosen One,' 'Extreme-E,' 'FACE THE UNCERTAINTY'). In beer and spirits, he has helmed spots for Guinness, Corona ('100 Years of Living' with We Believers), Seagram's Gin (shot on NYC subway), Estrella Damm, and Dewar's. Additional clients include La Liga, Red Cross, Fox Premium, and Milka ('Lost & Found' with Wieden + Kennedy Amsterdam). Gayan has filmed across Europe, Africa, and the United States, collaborating with agencies including Wieden + Kennedy Amsterdam, DDB Paris, &Rosàs, and HEREZIE Paris. He won Gold for Best Direction for Fox Premium's 'Who?' His work balances narrative intimacy with cinematic scale, drawing sensitive performances told with humanity against captivating visuals.