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Nico Perez Veiga

Buenos Aires, Argentina

Nico Perez Veiga is a Buenos Aires-based commercial director with over two decades of experience and one of the most decorated portfolios in global advertising.

comedyheartfeltautomotivemusic-drivenconversational-authenticprovocative-cinematicwarm-familysatiricalrestrainedlong-take
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Production company & representation
Primo
Production company · LATAM, EU · verified Jul 2026
Iconoclast
Production company · US, FR, DE · verified Jul 2026
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Recent press & creds
International Emmy Nomination: Best Short Form Drama Series for "Out There"
International Emmy Awards · 2017 · award
Gunn Report: 3rd Most Awarded Advertising Director in the World
Gunn Report · 2013 · award
Gold Film Lion for BGH "Dads in Briefs"
Cannes Lions · 2012 · award
Selected clients
NikeAudiRenaultNetflixTurkish AirlinesVolkswagenCoronaDelta AirlinesSpriteMercado Libre

Bio & background

Nico Perez Veiga is a Buenos Aires-based commercial director with over two decades of experience and one of the most decorated portfolios in global advertising. He has won 15 Cannes Lions, multiple D&AD, Ciclope, and CLIO awards, and was ranked the third most awarded advertising director in the world by the Gunn Report in 2013. His work spans blue-chip clients including Nike, Audi, Renault, Netflix, Turkish Airlines, Volkswagen, Delta Airlines, Corona, Sprite, and Mercado Libre, with campaigns produced across Latin America, Europe, and the United States. In 2008, at age 26, he co-founded Primo, the Buenos Aires production company that won Production Company of the Year at CICLOPE Latino in 2024. Veiga's directing range includes comedy (his "Dads in Briefs" for BGH won a Gold Film Lion), emotional storytelling (the heartbreaking "Match" for the Argentine Liver Transplant Foundation), and cinematic branded content (Renault's "All Lover5" shot by André Chemetoff). He directed Turkish Airlines' 2020 Super Bowl spot "Step on Earth" and has earned six consecutive Director of the Year awards from the Argentinian Creatives' Circle (2019-2024) and five Ibero-American Director of the Year honors. His work emphasizes craft, emotional resonance, and feature-quality production values. He is currently working with Iconoclast in the US, France, and Germany.

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Full credentials

Awards
  • International Emmy Nomination: Best Short Form Drama Series for "Out There"
    International Emmy Awards · 2017
  • Gunn Report: 3rd Most Awarded Advertising Director in the World
    Gunn Report · 2013
  • Gold Film Lion for BGH "Dads in Briefs"
Cannes Lions · 2012
  • Director of the Year
    Argentinian Creatives' Circle · 2024
  • Director of the Year
    Argentinian Creatives' Circle · 2023
  • Director of the Year
    Argentinian Creatives' Circle · 2022
  • Director of the Year
    Argentinian Creatives' Circle · 2021
  • Director of the Year
    Argentinian Creatives' Circle · 2020
  • Ibero-American Director of the Year
    2020
  • Director of the Year
    Argentinian Creatives' Circle · 2019
  • Ibero-American Director of the Year
    2017
  • Film Craft Jury Member
    Cannes Lions Festival · 2013
  • Ibero-American Director of the Year
    2012
  • Ibero-American Director of the Year
    2010
  • Ibero-American Director of the Year
    2009
  • Press
    • Cannes Contenders 2026: Renault "All Lover5"
      SHOTS · 2026
    • Mercado Libre and GUT Go Big With Cute Little Boxes
      Muse by Clios · 2024
    • This Heartbreaking Love Story Calls for More Organ Donors in Argentina
      AdWeek · 2021
    • Turkish Airlines Sent 3 Americans on Their First Global Journeys for Its Super Bowl Ad
      AdWeek · 2020