Niels Windfeldt is a Norwegian commercial director based in Oslo and a former professional athlete. In February 2026 he joined Dear Friend for Canadian representation (West Coast exclusive); he is also rostered at hillton in Switzerland. LBB describes work that blends emotional realism with conceptual sensibility and polished craft, using analog techniques and thoughtful VFX so they never overwhelm the idea. Evidenced spots include Atomic’s “Faster. Always.” (April 2025; 16mm/35mm via hillton, marking 70 years of building skis), The North Face (“Defy Easy”/AMK), VW Start/Restart, IKEA (Names/Babyboom), Strawberry “Anycation” (TRY/Aparent), Bane NOR “600,” BI Norwegian Business School “Go Far,” DEFA “Supercharged,” Ruter “Closer,” Maxbo, Flytoget, University of Oslo “Cover to Cover,” SpareBank1, Saltdalshytta, Halite, ANTI AS, and LKAB. Hillton frames his films as visual poetry with an earthy texture, oriented toward life, nature, and a hopeful social outlook, and notes a habit on large commercial jobs of amplifying the subtle humanity grand productions often miss. The through-line is polished craft rooted in reality—analog texture, nature and human detail, emotional clarity—across outdoor, automotive, travel, retail, and institutional clients.