Barcelona-based commercial and music-video director Pablo Maestres built his craft as a photographer in the city’s music scene before earning festival recognition for videos (UKMVA Best Video Pop UK for Barns Courtney; D&AD Best Cinematography and El Ojo Grand Prix for Ferran Palau; Ciclope Best Art Direction for Polo & Pan; nominations at Cannes YDA, SXSW, Camerimage). That foundation carried into advertising with press-cited work for Volkswagen, Microsoft Minecraft Earth (215McCann launch debuted at Apple WWDC), Netflix and Endesa, Smirnoff Seltzer, Fanta, TK Maxx/Homesense, Nicorette “Bad Advice” (Rattling Stick US / FCB & Hogarth), Sprint, DGT road-safety with Roma and Ogilvy, Pierre et Vacances, G’Vine, and Coca-Cola. Trade profiles highlight spontaneous magical realism, humorous absurdities, tailored choreography, and CGI integration—seen in Homesense’s choreographed movements with CGI, Smirnoff Seltzer’s complex choreography, and Netflix/Endesa’s dynamic camerawork, sound design, and funny script. He favors in-camera invention kept “as real as possible” alongside new techniques. working with Superprime (US, joined 2023), Spy Films (Canada), and PRIMO (Spain and LATAM); previously Rattling Stick for first US commercial representation in 2019.