Paul Minor is a commercial and branded-content director represented in Canada by Steam Films (Toronto and Vancouver) and signed in the U.S. by Golden LA in June 2023. Raised in Texas, he began with lo-fi VHS filmmaking and hardcore punk bands, directed music videos for Editors, Muse, and Queens of the Stone Age, then moved fully into advertising. He also works as an editor, composer, and sound designer, contributing a suspenseful original score to Lenovo’s “The Getaway” and an ambient Coldplay rework on an O2 campaign he directed. Credits include Acura’s holiday TLX reunion (Skunk/Carnibird), Lincoln, BMW, Hyundai Santa Fe family road-trip work, Harley-Davidson, Timberland’s 2014 “In My Element” (YARD/Logan & Sons), Lenovo Yoga spots including the February 2013 “Motorcycle Escape,” Dell as his first Golden LA campaign airing mid-2023, Google, Xbox, Corona, Moosehead “Wild Nights” (Sid Lee), TD Bank’s “A Tall Tale,” Nike, and Jiffy Lube. LBB and SHOOT cite his immersive human storytelling, authentic performances, and range from intimate moving-car stories to sweeping wide frames. He has been attached to direct a feature adaptation of T.E. Grau’s novel I Am The River.